Evaluation 7: How have you established a brand identity?

Our brand identity was something that we wanted to show a strong and powerful message. We wanted to make sure that we incorporated the correct style in our productions, otherwise we wouldn't portray our genre correctly. We wanted to make sure that our production was as professional and legitimate looking productions as we could create.

This is shown within different aspect of our work, such as our production title's. Our production company was called "purple lake productions", which we thought connoted the correct atmosphere for our genre of the productions. Showing the idea of a "purple lake", shows the mystery and ghoulish connotations off of this idea.we wanted to make sure our production company showed that it was a company that specialised in dark and horrific style of film. We edited the image that we used in photoshop, were we edited our simplistic image of a lake, into a darkly lit and spooky looking setting, and most importantly changed the colour of the water within the lake into the colour purple. This did not prove to be a difficult task, as photoshop is a simple piece f software that is very flexible and easy for first time users, although in our group we did have previously experienced photoshop users, which helped with making sure our imagery for the production company looks professional, and accurately represented the genre of our film and ultimately our brand's identity.

Within our actual ancillary texts we establish a brand identity. This was through our magazine and film poster. Mainly through our film poster, to which we portray ur brand through our film's title "joke's on you", not only does the title fit to the brand of our genre by saying that a "joke" is going to be at a victims expense, but also our clowns character, as clowns are stereotypically joyful and happy making jokes and playing tricks children and teens. Therefore successfully conforming to both our genre and the professional image that would create our brand's identity. The balloon also achieves a professional look to our brand, as it shows the link to the clown within the trailer who always is seen with a balloon, and also shows the impression of violence and blood due to the electric red colouring we used on the balloon. Within our magazine cover, we showed our brand effectively through the magazines title also, showing through the magazines title, "diverse", the correct type of title that shows our production within, that the type of films that are advertised within their covers shows diverse films, that are unique and show a sense of a stand alone plot. Which shows our brand as a serious and powerful styled brand.

We also had a large factor contribute to our brand, was those we were attracting to our production. Our target audience varied for a while between the ages of 12-15, then ultimately through the imagery we decided to target 15+ viewers, as we found the the frightening and intense scenes, would prove to be too much for our younger viewers. In this case we thought that the main group that we would attract is 15-22 year olds, as this age group tends to be the most wanting to seek thrills and want to be scared, also due to the protagonist cast being within the late teen bracket, this will make the audience put themselves in the protagonists shoes and this will further impact the scare factor within this age group.