There were elements within our final production that were greatly influenced by other trailers to which we consulted in order to give off a more professional look. We were influenced through a variety of aspects, such as mise en scene, camera shots, editing and sound. Which all work together in order to give off the correct representation of a horror film, and therefore the most professional look.
One film trailer that we took inspiration from was "IT", which with our initial ideas being to involve a clown within the trailer, it seemed essential to watch this trailer as this stands as arguably the most famous clown horror film. This is where our group liked the idea of the clown's physical appearance, to which we took the inspiration to have our clown have a bright white face, with red lips, nose and Afro styled hair. Although we separated ourselves from the film "IT"'s clown by showing a demonic looking face with fang like teeth and an extremely wrinkled face, which deters from the before mentioned film, which focuses on making the clown appear like a regular human in clown makeup. We also took a sense of how we structure our trailer from the "IT" trailer, as we liked the fact that we didn't actually see the clown harming any of the children or protagonists involved, which therefore adds to Barthe's enigma codes theory, which shows the mystery to what the clown's intentions are with the protagonists, leaving the audience to decode what this could be.
Another film's trailer that we took inspiration off of in the sense of imagery and camera shots was the 2016 horror flick "Ouija 2", which displayed a shot that our group particularly liked of a record playing in a Birdseye view close up shot of the record spinning slowly, which showed the idea of tension building, we took our own twist on this idea, so we continued to cut back to this shot in order to have the atmosphere be continuously changing from scary and fast paced, to calm and relaxed. We paired these shots of the record player with calm and soothing jazz music, in order to continue this idea of the atmosphere continuously changing, in order to unsettle the audience. This is also paired with the sound of our main soundtrack as a piano and strong based, eerie and creepy some, which conforms to the main genre of horror which is what our group wanted to get across to our audience most importantly. But the idea of having the jazz music also unsettles the audience due to the quick change in moods, making the audience feel as though the mood will never be settled, which never leaves the audience the opportunity to become uncomfortable.
For our editing style we looked towards The conjuring 3, for which we took both element of camera and editing style off of. We particularly liked the first initial shot that we saw, which was candle being blown out, we decided to incorporate this type of shot, but instead we reversed the placing of this shot, we placed this at the end of our trailer as we believed that it made a more tactful end to the trailer, to show an end to story, and that there will be a conclusion, but we leave the fact of how as a mystery to the audience. We also liked there was of constant "dip to black" transition, which we thought successfully creates tension and built up an eerie and jumpy atmosphere, hence why we incorporated this style of transitioning especially into the climax of our trailer.
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