But to bring something eye catching to our cover we used a bright red coloured ballon within he films title, this effectively connotes tones of violence,blood and murder.
The white text we used was to also stick to this simplistic and classy looking theme we wanted to follow, showing a serious look to show this would be a seriously scary film.
We also advertise the fact that the film is similar, if not a remake of the 1990 horror hot,IT, showing the receiving audience that if they enjoyed that cult classic,which would mean a lot more consumers in the cinema and when buying copies,would be attracted to go and see this film.
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