Our title research

  The first title I have inserted above shows the first design our group created, one theme that we wanted to carry out throughout the entire designs was to involve our own gimmick,being the balloon, except we didn't know which would be the best position so in the following designs you will see different placements throughout. What we liked about this font was the thin design, connoting a sickingpy and frail theme, also through the capitalised letters we thought this gave some boldness to the title. We also really liked the colour red being involved within the title, due to the fact that our antagonist holds one main bright red colour within their mise en scene, with red hair,nose and lips. 

 This particular design sits as my favourite as I believe this font being the boldest of the four, stands as the most effective and shows the correct tones for what our trailer is, a clown that should be kind and caring of children, and although the font and colour would give off the effect of happiness, the title itself creates the effect of everything not being what it seems. I also prefer the balloon being placed within "jokes" as I believe this is the most appropriate word for the balloon to be centred. 

 The next title shows the same features to the first title, except I believe the balloon is placed in a more appropriate position as I believing placing the balloon in the word "jokes" it makes more sense rather than with either of the other two o's, therefore I believe that although the balloon is placed better that in the first title, I don't like the thinness of the font as I don't believe it's as effective as the bolder fonted title. 

 

 This is one of my favourite titles as I really like the graduated effect of colour within the title. I believe the fact of having the word "jokes" in red connotes the correct tone for the word itself, and with having the black colouring into "you" targets the audience specifically and connotes evil and darkness making the audience feel scared for themselves. I think it also sets itself out as different though this idea of graduating the text, whilst also matching the mise en scene of our antagonist,who only shows the colours of red,white and black. 

Personally I prefer the second title as it is very bold and drastic and I believe it suits our films genre perfectly. Although our group isn't decided on anything yet but we definitely know for a fact with prefer the titles that have the balloon placed within the word "jokes".