The lack of imagery within the cover shows the importance of the film, due to the fact that audience's should recognise the actor, Daniel Craig, for his role within the most recent take on the character, within the years 2006-present with casino royale, quantum of solace,sky fall and spectre. The black and white filter casted over the filter show the timeless effect of the franchise, and therefore becomes attractive to new audiences as a highly acclaimed film.
The gun shown on the cover also shows some premise to the genre of film due to the violent connotations of guns, shows a dangerous and action themed film, which effectively shows the films genre.
The credits on the cover are shown as again very discreet in gold and white , showing the idea of not needing to use bright and eye catching colours to get receiving audience's attention, as there isn't the need to due to the reputation this franchise has achieved over the decades. With only one tag line visible stating "bond is back", showing the receiving audience that are fans to buy the magazine to find out all the important details. This also is a sign that the film is targeted an at older audience due to the fact the colour scheme is very plain and not bright or eye catching at all.
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