The trailer opens to an extreme close up of a man opening his eyes to the non diegetic sound of a man's voice asking/introducing the man opening his eyes as Jake Sully. The man's voice had an American accent, showing this film is most likely set in America. We then cut to another extreme close up of who the audience presumes to be Jake, as a hand grips onto the side of the wheelchair, showing the character to be unfortunate in terms of his abilities, getting the audience to sympathise for the character. The non-diegetic soundtrack plays a slow paced melody that connotes motivation and power, which would subvert from expectations of the main character due to his inability to walk.
The scene then fades to a medium shot of Jake wheeling himself through what seems to be a bar, Through the background, we see the lower halves of the people around him, belittling him and making him appear vulnerable. The non-diegetic sound of the American male voice returns, stating that he wants to talk to Jake about a fresh start in a "new world", immediately confirming that Jake's life has been tough and also that the idea of a "new world", would categorise the film into the science-fiction genre, at this time the screen fades and opens to a wide establishing shot of an area in space, showing the earth. After we are revealed the American male in a close up shot, who's mise en scene showed him wearing a smart business suit, who claims that Jake would be "making a difference".
A wide low angle shot then shows, what appears to be an army, running out of the hovercraft, again making the audience feel as if this is an important mission that the army is possibly taking into saving our human race. We again see Jake Sully, wheeling out of the hovercraft with his camouflage army uniform and a clear mask covering his face, suggesting unclean air or toxins within the planet, but also due to Jake exiting the craft on his own shows that he is a lone wolf of sorts, and this could be due to the fact that he's paralysed, and has made him bitter, conforming to the stereotype of disabled people becoming angry with their incapability's. Also in this shot we see a moving and armed robot which towers over Jake, showing that this a futuristic movie set in a time far away from no, or in a parallel universe.
As the trailer continues we see a low angle shot of the planet, this time in a serene and attractive setting with what appears to be waterfalls off of floating mountains, as another futuristic looking hovercraft passes through it disturbing the peaceful scene, showing a down side to being there. Cutting semi quickly through the clips, we hear the non-diegetic narration of who was shown to be the commanding officer, saying that the marines are on planet Pandora, whilst this is said we see a medium shot of an alien creature pouncing aggressively in the woods, showing a dangerous impact of being there, pointing at the possibility of death.
The commanding officer then, in a medium shot talks of the "indigenous population, the na'vi", Following this we see a member of this species, the mise en scene shows the alien to be facially alike humans structurally, but having blue skin and a tail, contrasts the two species immensely, showing the audience the vast difference between them, and through the war paint the na'vi has, sets the idea that the marines and na'vi will enter in a war, this is also proven through the weaponry the alien has, with her bow and arrow. furthermore this shows that the species is undeveloped due to the old style of weaponry.
It is then said through a human involved in the operation that the reason why the army is there is not for the benefit of the plant of Pandora or for the safety for planet earth, but for greed of themselves, with rock from the planet that is worth "20 million a kilo". Making the audience question the side they're on already, then as soon as this is spoken, the soundtrack turns more upbeat and sinister, showing the date of the releases to be December 18th, The trailer takes a turn as they show the idea of the marines mentally transferring themselves into an na'vis body, in order to obtain information to move them away from the expensive rock. The na'vi body's are shown in a large tank in a low angle shot alongside jake sully creating the illusion that we, as the audience are looking at the events from Jake's perspective.
Jake is then seen to being put into a chamber of sorts by scientists, where we see another shot like the opening with an extreme close up of jakes eyes as they shut, We then cut to a distorting digitally created effect, of what appears to a shock rushing through Jake's mind, transporting him into the avatar. This shows the audience the intense and futuristic technology that will be used within the film. We then suddenly cut to the avatar's eyes opening suddenly, showing the audience the main source of danger and tension of the film's plot, showing that Jake will be put into a setting of the na'vi who are against the marines being on their land, and them finding out could result in death for Jake.
We then are shown Jake as within the na'vi's territory, and over these fast paced shots, we hear the commanding officer's non diegetic narrative, telling jake he needs to "learn information from the inside", Through this plan the audience can learn that this plan backfires as Jake appears to change his appearance as an avatar to fit in with the na'vi, and smiling whilst with a female na'vi, as a possible love interest, showing that Jake through learning the infomation could change sides, and fight with the na'vi, this is confirmed when the officer's diegetic utterance is heard asking Jake if he has forgotten "what team" he's "playing for",
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