Stephan Kings horror epic "IT", retells the story of a group of children, firstly shown as adults, who come into a horrific situation when their town comes under the scrutiny of a murderous clown, called pennywise. The clown shows it's purpose to entice young children and feed off of them, but once his clown imagery stops getting him what he wants, "IT" takes drastic measures.
The trailer begins by showing a young girl holding her doll as she plays in what is presumably her back garden, We hear the non diegetic soundtrack of happy, lighthearted children's music as we see a close up shot of white washing hanging on the line as it blows in the wind, when suddenly we see a smirking white face with bright red lipstick and a receded red afro hair line, giving the audience the impression of a harmless children entertainment clown.
The camera continues to cut back and forth of closeups of the girl and the waving washing and we see the girl smiling, suddenly loud abrupt drums occur, with whispering, deep voices beginning to chant, eradicating the innocence of the scene and building tension within the audience, The girl is then seen in a medium shot through the laundry again and we see that has smile has fallen as she stands there staring into the sheets, where we cut to a medium shot of the clown hunched over also no longer smiling and appearing very menacing, making the audience worry for the child's safety and wonder what the clowns intentions are of him being in this girls garden as she plays alone. The camera then starts a naturalistic panning towards the shaken girl, appearing as though this is the clowns footsteps and posing a threat towards the child.
Then fading to a white screen we see the white sharp edged text reading "Stephan king's" as the camera pans out to reveal "IT" written largely around it as it turns from white to blood red, giving the audience a strong sense of a gore-like and violent theme within the picture already, as we hear the non-diegetic soundtrack of a fast paced child like song. Then cutting to a close up shot we see a paper boat sailing through a long puddle aside a curb, with a young boy dressed in a yellow raincoat and cap, giving off the sense of innocence and cuteness due to his mise en scene, running after it as it suddenly falls down a vast drain, as it rains. Due to the darkness negative weather, and the large yellow gate barriers, we can gather that the boy is likely to be on his own as other children and the majority of the public would not be outside in that kind of weather, showing a sense of vulnerability. As the young boy gets on his hands and knees the clown again pops up from the drain smiling, showing the audience the repeating occurrence of the clown wanting to entice children.
We then cut to various shots of middle aged adults trying to live their normal lives as the clown pops up in their houses, digging graveyards and even in the moon as a reflection, showing the audience that the clown is a stalking psychopath. One particularly disturbing shot shows a conventional helpless and nerdy teenaged boy as a large pair of inhumane hands slowly wrap around his neck as he stands their and shakes, effectively giving the audience the impression of paranormal tones within the film and that pennywise himself isn't just a psychopath but possibly a monster.
This is further proved when a middle aged man is seen in a taxi as he drives past the clown holding a large bunch of balloons as he waves at him from the side of a woodland empty road, then after the middle aged man turns around, finds a large yellow balloon floating next to him. This theme continues on when showing the clown being sucked down some sort of hole as a group of children watch in horror, and also when they're reading book only to see a hand luging out of it trying to grasp them.
We see multiple fas paced shots of various creatures coming out of a lake again trying to get to the children, with also dead looking zombie like creatures appearing in people's homes, making the audience question what it is about this town and why these creatures are attacking and wanting to frighten young children, showing one girl standing over her sink as a red balloon starts to inflate outside of the drain then finally exploding blood all over the sink and her, showing the audience that the clown has taken blood, therefore there will be death within the film.After seeing the clown reached his way through a shower rooms floor we fade to black showing the title once more.
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