Institution Research

The following film institution are of which that I find inspiration from and from which we will use to make our own logo for the film trailer, These are the ones that i find the most successful, well know and well designed.

Paramount:

Paramount pictures is all of a film studio, television production company and motion picture distributer. Beginning in 1912 Paramount pictures began, paramount pictures is one of the longest surviving film companies in american history.Following with success such as being the first major Hollywood studio to distribute all of its films in digital-form only, which shows a beginning of the future starting with this production company. This particular company is famous for the successful films such as Titanic,Forrest Gump and the Iron Man franchise, which grossed over a billion dollars.

DreamWorks:

DreamWorks studio is an american film production company which produces and develops films, television programming, and video games. Producing or distributing over ten films in the box office grossing over 100 million dollars each. Currently DreamWorks is in business with Walt Disney production. Staring in 1994 DreamWorks was created and continues to work successfully to this day, DreamWorks is well known for endorsing films such as Fright night, The Help and the soon to be hit The BFG.

Columbia :

An American film production and distribution studio of the Sony Pictures Motion Picture Group, Columbia pictures was created in 1918 founded by brothers Jack and Harry Cohn, going public in 1926. Being caught in by Coca Cola in 1982, the company was in a joint business with the new production company Tristar, to which were both then brought by Sony in 1989. The success' of this specific company would come from films such as the James Bond franchise, Spider man franchise and the Men in Black franchise.

Lionsgate:

Is a Canadian- American production company,  It is the largest and most successful mini-major film studio in North America. The company was created in 1997 by Frank Giustra, With the first mega success of the company showing with 2000's American Psycho.The company mainly focuses on foreign and independent films, although has branched out into more popular films that are well liked by the public like, The hunger Games franchise, The Divergent franchise and The Twilight saga.

Magazine Film Cover Analysis: Scott Pilgrim vs. The World

This magazine cover shows the superhero/sci-fi film, Scott pilgrim vs. the world, which tells the story of an average boy who has to fight the 7 evil ex's of the mysterious girl that he is dating.


The magazine cover effectively shows the receiving audience the movie's genre through their use of imagery. With the comic strip like effects, with the bold red background, with the films main character" Scott", standing in the centre of the cover holding a flaming sword.


The colours used are eye catching and draw younger audiences in due to this, also with the advertised character appearing young, shows the target audience being of a younger generation. with his mise en scene, showing him to have dark shaggy hair, a loose faded t-shirt and jeans, typically what the average teen wears.


The credits within the cover show the films title displayed dark and diagonally across the cover, with the font in a bold but action themed. And the tag line above it "The force is strong with this one" showing a link to the successful star wars franchise with the use of the term "force", attracting fans that enjoy sci-fi films to attend the showings of this film in cinemas.

Magazine Film Cover Analysis: Spectre

This magazine cover effectively shows an iconic image of the famous character spy, James bond, who's name had built a franchise, bringing in millions from across the world.




The lack of imagery within the cover shows the importance of the film, due to the fact that audience's should recognise the actor, Daniel Craig, for his role within the most recent take on the character, within the years 2006-present with casino royale, quantum of solace,sky fall and spectre. The black and white filter casted over the filter show the timeless effect of the franchise, and therefore becomes attractive to new audiences as a highly acclaimed film.




The gun shown on the cover also shows some premise to the genre of film due to the violent connotations of guns, shows a dangerous and action themed film, which effectively shows the films genre.




The credits on the cover are shown as again very discreet in gold and white , showing the idea of not needing to use bright and eye catching colours to get receiving audience's attention, as there isn't the need to due to the reputation this franchise has achieved over the decades. With only one tag line visible stating "bond is back", showing the receiving audience that are fans to buy the magazine to find out all the important details. This also is a sign that the film is targeted an at older audience due to the fact the colour scheme is very plain and not bright or eye catching at all.

Magazine Film Cover Analysis: Django Unchained

Django unchained stood as one of the major pictures to be released in 2012, directed by one of the most appreciated and respected directors in the filming industry. The film stands as an important representation of what slavery was like in the 1800's, which is where the film is set in, 1858.

This is shown within this magazine cover, as an appreciated film as it stands as the entire cover for the magazines "oscar special", making the receiving audience become interested within the film due to it being critically acclaimed.

The spaghetti western that hit cinemas in 2012, depicted a new type of slavery film, with our hero, Django, who in an effort to try and save his wife from a malicious plantation owner, teams up with a german bounty hunter on a bloody mission. The violent nature of the film is also shown effectively through the cover, with the tag line "the good the bad and the bloody, something Tarantino is famous for is his cartoon like blood effects, and this tag line proves that this film will be of no exception.
Also the bold white film title towards the bottom of the page shows a smeared blood stain across it.

The actual imagery of the cover shows three male characters from the film, whose mise en scene presents the old fashioned western accurately, with a black character holding a large pistol as he holds a strong pose appearing very serious, as well as the other two white males behind him, but due to the black male being front and centre, this shows the audience that this is the main character in the film.

There is also another tag line written below the films title, saying " how Tarantino reinvented the west", again showing the receiving audience that this isn't going to be like every other western film out there, and that Tarantino's oscar nominated efforts into this genre is worth seeing.

Magazine Film Cover Analysis: The Godfather

I chose to look at this empire magazine cover as i believe it shows a great contrast between itself and other film based covers we would see promoting a film. The simplicity of the cover instead of using eye catching covers with writing and bright colours to draw in buyers, instead makes it stands out for the receiving audience, as it subverts from the normal by doing less, this would therefore attract an older audience to it.

The older audience is most likely due to be the target audience for this cover as the advertising film "The godfather" was filmed in 1972, Meaning the younger generation are less likely to be familiar with it, therefore it's purpose may be to introduce the picture to younger audiences due to the tagline seen at the bottom of the cover in small simple italic writing, "The greatest movie of all time", possibly due to the Sicilian heritage of the main characters,  trying to teach the younger generation of great film, by making this bold statement of stating that this is the greatest film ever made.

The image alone stands as an iconic tribute to the late Marlon Brando, who is widely considered the greatest actor of all time, with also winning the oscar for best actor in a leading role, through his portrayal of the leading character in "the godfather", Don Vito Corleone. The image is of Brando within his godfather character, showing the memorable "bulldog" cheeks that was created for his representation of the character.

Also contributing to this is the black and white effect used within the cover this again could be due to the original film poster,which was shown as a black and white cartoon styled image of Don Vito, with the only sense of colour being a red rose in his top pocket, although instead of red colour use, we see an almost gold toned text for both magazine's title and also the film's, showing the effect of gold to be 1st and valuable film.

The fact the the film's title is seen finely written in a small bold golden font underneath the image of Corleone, is showing the audience that the image alone is all that the receiving audience needs to know this film.

Magazine Film Cover Analysis:Empire Suicide Squad

In September 2016 Empire magazine released a series of covers, in an effort to promote the highly anticipated DC movie, who's trailer was released over a year before it's 2016 august release. The covers focused on each of the main cast from the suicide squad, These being Dead shot, Enchantress, Harley Quinn and the highly anticipated role of the Joker, who's character is replacing the late heath ledger with Jared Leto. Therefore with The joker's character being of a high significance to DC comics, and is arguably the famous villain in Comic book history.

This is definitely shown within his cover, Which shows a very darkly lit and murky room,with fluorescent purple lighting reflecting from two cables the joker is pushing together, effectively showing the audience the craziness within his character. The colour scheme also effectively shows an accurate representation of his character, The purple an green are shown as a heavy theme on the cover, due to the fact that these colours are the iconic scheme that has been used on the joker for many years, but also sufficiently shows the re-vamp the character has acquired due to the tattoos, and stylish and expensive looking clothing.

The receiving audience can see that the film is destined for success, due to the sole focus,when it comes to visual image,on the suicide squad film.Even having the joker's face block out empires title, showing how much of a bold character he is. We also se highlighted in bright green in black font "Meet the joker!", making the audience feel as though the character is a real life persona due to the fact that they could meet him in real life. Underneath the joker we see the movie's title, "suicide squad" written boldly to stand off of the dark purple background, therefore helping the audience to realise  what the film is called and therefore make it rememberable for them to go and see it in cinemas.

The tag line underneath the title also shows a good representation of the film, "psychos.Killers.Freaks.Here to save the world.", showing the audience the plot summary of the film trying to draw in the audience who enjoys violent and dramatic themes.

Film Poster Analysis: Identity

A group seek refuge in a motel after a severe storm occurs, with this there is also a serial killer under psychiatric care, the killer is being executed for the murder of a group of people in a motel. When the group realise that there is a killer coming for them all one by one, a brave limo driver attempts to reveal the murderers identity by going head to head with him.

The film's genre is shown accurately as a thriller through the tones of colour that are used in the poster, with a simple white background, the receiving audience can see that the revealing description of the films plot is in the sole image on the poster. Which is a large black hand, although the red on the bottom of the hand, shows the conventions of violence and murder, due to it being on a hand it shows that the victims blood comes under the fault of this persons hand. 

The hand also effectively fits to the films title also, identity, as a persons identity can be found through a persons finger and hand prints. Showing the audience that the film is about trying to discover the identity of a killer. Within the palm of the hand we se a horrified face staring at the audience, showing that this is possibly the face of the victim as the were being killed by this person.

The hand also shows blurred figures for fingers and thumb, the four fingers are more  drawn out and easily able to be seen to look like bodies, and also seem a lot closer together, making it appear to the audience that this resembles the main cast, and who may possibly be trying to uncover the murderer. The thumb being a lot more distant from the rest of the other figures implies that this could be the murderer, the thumb figure also is very blurred barely being able to make out the shape of a human body, except we can differentiate the thumb figure from the fingers due to the fast the the figure is a lot more hunched over appearing to have their hands in their pockets, standing away from the other fingers and also seemingly wearing a hat to possibly shadow their face from the fingers.

The credits also accurately show the film's genre, as the film's title also matches the hand print on the poster, showing a bold, capital and simplistic font, showing that the film is serious and follows mature themes. At the top of the poster we can also draw out the same conventions of serious themes as we read the slogan, "identity is a secret.Identity is a mystery.Identity is a killer". Overall creating a strong message about the film, showing that a person's identity can be dangerous.